Spring 2024
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In my role as the creative director, and musical talent for the EP "Heel Turn," my vision was to capture the essence of betrayal, imbuing it with a tangible quality. This endeavor represented a melting pot of creative disciplines, where I harnessed the power of photography, AI technology, and digital manipulation to forge a compelling audiovisual saga. At the heart of this project was the integration of both physical and digital media, creating a rich, multidimensional experience.
The emotional core of "Heel Turn" is deeply rooted in the experiences, memories, and sentiments that inspired its inception. Drawing on the vibrancy of early 2000s wrestling scenes and the raw edge of grunge aesthetics, it crafts a backdrop that is both nostalgic and fresh. The EP's soundscapes are a bold fusion of hype-pop, rap, grunge rock, and techno, constructing an auditory experience as distinct and layered as its visual counterpart.
However, "Heel Turn" transcends the boundaries of a mere collection of songs. This project marks a significant narrative shift for the Tyler Simon character towards a darker, more villainous path, standing as a monumental testament to the evolution of music and creative process.
Photography/Videography: Ari Zadvornaya, Katie Mueller, Jaab Ves
Co-star: Anisa (Fia) shafiyya
