Summer 2023

For this project, I was tasked with creating a refined and minimalistic logo and test mockups for a New York-based "Baking" company. The client was particularly inspired by the distinctive style of Wes Anderson's fonts and logos, seeking to capture a similar level of visual appeal and uniqueness in their branding.

Emphasizing an elevated and minimal design, the client also wanted to incorporate a clever play on words related to "baking," reflecting both the culinary and other facets of their business. This pun was seamlessly integrated into the logo, adding a layer of wit and charm while maintaining a sophisticated and uncluttered aesthetic.

Throughout the creative process, my focus was on crafting a logo that encapsulated the company's essence and appealed to a customer base that values both high-quality products and intelligent branding. The final design achieved a harmonious balance between professional elegance and a subtle, playful undertone, aptly representing the client's distinctive market position with a clean, minimal, and elevated brand identity.